Color

Color palettes and usage add structure and visual character to graphic design layouts and illustrations. Brands are often identified by a signature color. Supporting colors and secondary palettes provide variety to enhance legibility and differentiation for content, as well as adding vitality to layouts.

Primary Brand Colors

A shift to a lighter palette, primarily corporate blue with pale gray/silver, and with judicious use of the bright secondary color palette, conveys a direct, expert, and optimistic image.

Pantone 300
CMYK: 100 / 62 / 7 / 0
RGB: 0 / 92 / 185
HEX: 005CB9

White
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: FFFFFF

Pantone Cool Gray 4
CMYK: 27 / 21 / 22 / 0
RGB: 187 / 187 / 187
HEX: BBBBBB

Pantone Black 6
CMYK: 82 / 71 / 59 / 75
RGB: 17 / 24 / 33
HEX: 111821

Secondary Colors

Our bright secondary color palette should be used sparingly, throughout illustration, photography, icons, and graphs in order to maintain meaning and potency.

Pantone 361
CMYK: 75 / 5 / 100 / 0
RGB: 63 / 172 / 73
HEX: 3FAC49

Pantone Orange 021
CMYK: 0 / 80 / 100 / 0
RGB: 240 / 90 / 34
HEX: F05A22

Pantone 266
CMYK: 68 / 85 / 0 / 0
RGB: 110 / 72 / 156
HEX: 6E489C

Pantone 1235
CMYK: 0 / 30 / 100 / 0
RGB: 252 / 184 / 19
HEX: FCB813

Usage Proportions

It is important to follow the rules of these proportions when creating any brand communication in order to maintain brand consistency and remain accessible for all people. Blue is the primary brand identifier in all brand communications. At the same time, to keep online and print material light, positive, and forward looking, white and silver / light gray should ground the use of the corporate blue. The secondary colors are to be used in a limited capacity for icons and charts and graphs, and for visual materials such as email blasts where a flash of color helps to highlight important information.