Iconography
Our iconography is utilized to maximize recognition for easy navigation on our website, in digital material, social media, and print.
Icons communicate quickly and effectively across all touchpoints for increased understanding and efficient wayfinding.
Note that excessive use of icons leads to visual clutter and reduces their impact.
Primary
These icons may only be used to represent these entities
Sampling of Secondary Icons
Secondary icons may be utilized in all media for navigation, functionality, understanding, efficiency
Action Icons
Iconography Applications
Examples of graphic layouts are for tone and attitude only. Specifics are subject to change during development based on technology and usage.
Website
Social Media
Iconography Summary
01
Iconography is functional, expressive, and efficient
02
Don’t over-use icons
