Logo
The NAIC logo (or wordmark) is a registered trademark of the National Association of Insurance Commissioners. The registered trademark symbol (®) should always be displayed as shown on this page when using the logo alone or as part of a lockup (as shown in the Brand Architecture section).
Logo
Construction
Our logo is based on simple letterforms and one unique symbol. It is carefully constructed to maintain proprietary characteristics while allowing for legibility at variety of specified sizes and applications. The logo can be combined with the full association name or other entities as provided by approved lock-ups which are detailed elsewhere.
Clearspace
Clearspace around the logo is equal to the cap height of the N when used in layouts.
Clearspace Exceptions
When the logo appears in isolated badge or sign applications, the clearspace can be minimized, providing there is enough balance so that the word mark is not crowded or pinched by the perimeter shape.
Color
Our logo should most often be used in NAIC blue but only on white or neutral backgrounds of a lighter value. White can be used on darker backgrounds or photos and black can be used on white or lighter backgrounds.
Scale
Our logo is designed to scale to small sizes on print and screen. Smallest size: 0.5 inch wide / 36 pixels wide / 1.27 centimeter wide
