Typography

We have selected two typefaces for use in print and digital materials. Our primary typeface is Avenir Next LT Pro, providing clean, contemporary, easy to read communication. Our secondary typeface is Minion Pro, a serif typeface that provides a formal note for certain print applications. Our typeface for applications where Avenir Next LT Pro and Minion Pro are not available is Calibri.

Avenir Next LT Pro

Avenir may be used for both headline/subhead, captions, pull quotes, sidebars. Avenir should be used for all body copy. Avenir Condensed may be used for headlines, pull quotes, captions, and chart / graph labels, especially where space constraints are present.

Minion Pro

Minion Pro may be used for body copy, captions, pull quotes, and sidebars

Calibri

Calibri is used when Avenir Next LT Pro and Minion Pro are unavailable. In some cases, templates and sample documents created with Microsoft Office products should use Calibri for text that will be editable. Elements in these types of files that will not be edited (such as Headers, Footers, and Illustrations) can be created using Avenir Next LT Pro or Minion Pro and inserted as images.

Pairings

It is important to maintain pairings that allow for clarity, consistency, and a strong hierarchy for all communications. Pairings shoud be two weights apart. Generally the subhead should be half the point size of the headline.

Option 1

Option 2

Hierarchy

Headline and Subhead

It is important to organize typography in a hierarchical system according to relative importance or inclusiveness through scale and function depending on communication.